Movember Campaign
This campaign was inspired by the event of Movember which occurred at the time of its creation. It was also influenced by the ideas of cat and dog bearding which seemed to sweep the internet last year.
The campaign was aimed mainly at the women and few men this year who are unable to grow a "mo" and support the charity in raising funds and awareness for mens prostate cancer.
It also opened the charity to the 16 million pet owners in the UK this year in an attempt to inspire and encourage the publics involvement.